Brand
HiPG brand resources
Official logos, colors and guidelines for press, partners and affiliates. Please use them as provided.
Logo assets
Each logo is available as SVG (scalable) and PNG.
Do
- Leave clear space around the logo equal to the height of the “h”.
- Use the reversed logo on dark or purple backgrounds.
- Keep the logo at a minimum width of 80 px.
Don’t
- Stretch, rotate, recolor or add effects to the logo.
- Place it on busy backgrounds with low contrast.
- Imply endorsement or partnership without permission.
Colors
Our palette is built on purple and neutral grays.
#7e22ce
Purple 700
Primary brand color, logo, buttons
#9333ea
Purple 600
Hover and accent
#e9d5ff
Purple 200
Logo secondary shape, tints
#111827
Gray 900
Text and dark surfaces
#f9fafb
Gray 50
Page background
#ffffff
White
Cards and surfaces
Typography
Wordmark & headlines accent
Sora
Weights 700–800. Used for the logo wordmark and brand headlines.
Get Sora on Google FontsInterface & body
Geist
Used across the product and website for readable UI text.
Get Geist on Google FontsProduct screenshots
Need up-to-date product screenshots for an article or listing? We share current, approved screenshots on request so they always match the live product.
Request screenshots